Food photography tips for bloggers

Food PR and food photography have recently gained popularity.

Food photographers have all kinds of tricks they use to make food — or what appears to be food — look appealing on camera. Those tricks are revealed in a new photo project titled Faking It.

Each image shows a behind-the-scenes video of a food photography shoot. In one section is the delicious-looking food, arranged beautifully on a nice backdrop for its photo op. Look to the side, and you’ll see the strange and inedible things that are being used to create an appealing look.

It’s so important to make sure that the quality of your food photography meets the standards that customers expect. But taking great food pictures doesn’t have to involve hiring a professional photographer or purchasing expensive equipment. Professional-looking photographs can be shot on something as simple as a smartphone. You’re almost certain to see a constant barrage of food pictures scrolling by like images in a slot machine. Everyone from world leaders to celebrities to your Aunt Mabel seems to be posting snapshots of the latest, most scrumptious treats they’re about to consume.

While these decadent pics of juicy burgers and colorful cakes might seem frivolous to some—great food photography is essential for others.

Businesses like restaurants, food trucks, bakeries, grocery stores and more thrive on the strength of their food photography. A photo that perfectly captures the essence of a dish can make or break a food business’s social media marketing strategy, blog post, or product photo—and that can mean the difference between massive sales and massive loss.

Taking good food photography is less about the equipment you have and more about understanding how to emphasize the aesthetic beauty of your food through:

  • Plating: How you arrange your food.
  • Lighting How you use light to bring out your food's good side.
  • Composition: How you frame your shot.
  • Editing: Touch-ups to your photos that you can make in post.

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